Awake NY Celebrates Its Store's One-Year Anniversary with Summer 24 Tee Capsule

Awake NY opened the doors to its flagship store in New York City's Lower East Side on June 1, 2023, and now the brand is celebrating the store's first anniversary with a new Summer 24 tee capsule. Over the past year, the Awake NY store has become one of the centerpieces of a cultural nexus on the LES's Orchard Street -- throwing all-are-welcome block parties, hosting artists like Alicia Keys, Charlotte Day Wilson and Styles P, releasing a Jordan Brand collaboration and dropping exclusive designs...